Hi there! I'm Dyan (die-ann): full-stack marketer, growth nerd, start-up lover, analyst at heart, people connector, aspiring bakery or restaurant owner, cat mom, etc.
How can I help you?
A Little About Me
As the first growth hire and Head of Growth at Cash App, I built and scaled the growth program from 0 to 9 figure run rate in under a year, from creative to analytics from scratch. I have 10+ years of experience of growth experience, 5+ years of growth leadership experience, and $500M+ of profitable ad spend deployed, generating well over $1B in profit.
I started my career in analytics, started out building attribution and LTV models, learned performance marketing and creative, expanded into retention and engagement, brand, and influencer, and love helping solve new and interesting problems with smart people by building scalable solutions and building teams.
Places I’ve Helped Grow
For Founders & Operators
Advising & Consulting
Let’s super power your acquisition together! I work with founders and operators who have at least 1 marketer in seat who are looking to continue building their marketing team, but are looking to up-level their growth engine. Here’s where I tend to help most:
Acquisition Strategy, Scaling, and Experimentation
Paid media advisory: audit and advisory for efficiency or scale improvements from my playbook at 0 -> 9 figure run rates
Referral and Influencer: how to create measurable and scalable virality
Brandformance: how can to use and measure brand channels to drive acquisition
Experimentation for new channel launches, new product launches, incrementality, and marginality
Measurement & Strategy
Growth modeling, identify your KPI’s, levers, and goaling to drive your team’s work
Attribution, MMM, Incrementality, Marginality
Marketing tech stack optimization and recommendations
Creative Analytics & Operations to Drive Growth
Learnings from $500M+ of ad spend on concepts and best practices
Tooling, vendor intros, and operational best practices to scale your most important vector
Fill out the form below with your interests and opportunities and we can hop on a free intro call to see if there’s a fit for us to collaborate👇🏽
Hiring & Connecting
Though I can help you with all of the above and more, one of the most important long term growth vectors is hiring the right team and empowering them to do the work. I can help you find the right people, and mentor and support them into strong growth leaders. This can be done either separately or in combination with consulting services.
For Fellow Marketers, Growth Folks, and Analysts
Connecting with Companies
When I’m working with great companies, I’m always trying to find them great talent. Whether you’re actively looking, or looking to grow your career in the longer term, I’m always eager to be the conduit for amazing folks. Getting to know what people are looking for in their careers and helping make it happen is one of the things that brings me the most energy. Fill out the form below and I’ll reach out to connect or keep in touch on future opportunities.
AMA
I love talking shop - if you’re trying to solve an interesting problem, drop me a note here. If I don’t have time to chat directly, but it’s something I’m seeing commonly, I’ll write about it. If I think I can help, I’ll reach out!
Coaching
For those looking for regular engagement around growth skills or career growth, I would suggest first engaging with the above two options and any content I put out. If you’re then looking for more specific guidance and deeper engagement, reach out here with more info for a discount on a 1:1 session.
Thoughts & Learnings
Blog
